What happens if the temperature hits 100?

Unlike several other major online merchants, Etsy has not yet opened an actual store. But it has an Airstream loaded with discounted Ray-Bans, and is sending it on the road for appearances this week in the New York City and Montauk. Attendees will receive discounts depending on the temperature that day; if the temperature reaches 88 degrees, for example, the discount is 88 percent.

Read more and see images at Mashable