It wasn’t just their financials that appealed to him.

The guy who guided Warby Parker toward their new emphasis on brick-and-mortar retail had a personal attraction to the idea of modestly priced eyeglasses. Henry Ellenbogen, VP of the T. Rowe Price investment firm that recently got Warby a ton of expansion financing, grew up the son of a single mother, remembers the financial stress created when his older sister needed glasses. “(I)t was a real expenditure,” Ellenbogen told Bloomberg. “If you’re going to do that, you’re not going to do something else.”

Read more and see images at Bloomberg