The minimalist approach used by Apple and Nike isn’t appropriate.

Many small businesses try to model their web pages after the sleek and minimal pages of Apple and Nike, says a contributor to the Business2Community website, but the approach isn’t really appropriate. “Unfortunately for most small businesses, we’re not instantly recognized so we need content to explain what we do, for whom and what benefits we provide, otherwise visitors will go elsewhere to find the information they need.”

Read more at Business2Community


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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