IBM survey says half of all shoppers will use phones instore.

More than 40 percent of the online traffic and about 20 percent of sales this Thanksgiving weekend will come from smart phones, according to an IBM survey, reports Reuters. “About half of those surveyed said they would use their mobile phones while shopping in stores this holiday season, for such things as making price comparisons, taking photos or researching products. Last year, only about 42 percent of respondents said they would use their phones while shopping.”

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