It’s all comes down to image.

Success in the enormously competitive sunglass industry depends on branding, says a Forbes contributor. “With so many companies providing a similar product and value proposition, often what distinguishes one from another is its ability to sell itself,” says the article.

Read more at Forbes


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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