Start by taking off the doctor’s coat — at least, metaphorically.

Dr. Ron Rosa, a California optometrist, wrote a blog for health care website Healio in which he outlines three steps that eye doctors should follow when breaking bad news to their patients. “Learning how to break the news that a life-changing disease, infection or eye condition has been found is truly one of the most important things you can do as an optometrist,” he writes, adding that “the way you convey that news can make an extreme difference in how your patient feels post-revelation.”



Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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