It starts with knowing the statistics.

Optometrist Gary Morgan wrote a blog for Healio in which he outlines some ways in which practices can use digital eye strain to augment business. Citing statistics from the 2016 Digital Eye Strain Report by the Vision Council, he writes that parents are growing concerned about the effects that digital devices are having on their children’s eyes, prompting him to ask: “Isn’t this a perfect opportunity for us to empower parents, discussing blue light protective lenses as a way to protect their children?” The Vision Council’s report, he says, is worth a close read for all the stats that can be used to create marketing opportunities.

Read more at Healio


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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