The dying retailer looks to new sourcing strategy for resuscitation.
A snarkily written news report from the New York Post explains how “desperate discount chain” Kmart – which will close more than two dozen stores this spring – will begin offering products from bankrupt companies.
The article cites a statement from company president Alasdair James, who says: “The path to making Kmart great again starts with sourcing truly brag-worthy deals that can only be found at Kmart.” The Post, however, rebuts with the observation that “there is not a huge difference between the 962-store chain and the companies it’s sourcing from.”
In fairness, the article cites industry analysts who believe there might be something to the strategy. “It has treasure-hunt appeal, and there are tons of liquidation buys out there. … These deals will capture some attention from consumers if the buys and merchandise are good enough,” Richard Church, managing director of Discern Investment Analytics, told the outlet.