Optique Unique puts on a clinic in merchandising.

In a profile of Optique Unique, an eyewear boutique located in Metuchen, NJ, 20/20 Magazine explains how the business has distinguished itself from the nearby LensCrafters, Pearle Vision, Walmart and Costco stores. The article says that before owner Barry Montalto opened the shop, he spent 20 years working for large eyewear chains and private companies. That experience allowed him to see what kind of store environments do and don’t work, which led him and his wife to create a “vibrantly whimsical” environment that contrasts with the contemporary, open-layout designs that are seen in many optical shops today.

“From the start we went out and bought china cabinets to display the glasses,” Montalto told 20/20. “We wanted it to feel like you were in a house. You can go ‘room to room’ and feel a different warmth or vibe from each section you walk into. … I’ve worked in the industry for 30 years, and everything I’ve seen is very bland and white. There are always rows of frames and glass countertops. I wanted to do something different.”

Read more at 20/20 Magazine

 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


INVISIONMAG ON INSTAGRAM

Promoted Headlines