Surprise: women want to try their glasses on before buying.

An online eyeglass retailer specializing in glasses for women has shuttered after 16 months in business, in part because the company’s home try-on option proved too costly. “Women want to try frames on before purchasing, but it’s an expensive marketing program to ship frames back and forth,” explained an executive of Rivet & Sway, which started up with considerable fanfare and $2 million in crowd-funding.

Read more at Geek Wire

SPONSORED VIDEO: VISION SOURCE

Optometric Practice in a Small Town

Practicing in a small town gives you the diversity and opportunities to practice full-scope optometry. See how one OD found professional and personal fulfillment in a small town.

INVISIONMAG ON INSTAGRAM

Promoted Headlines