Surprise: women want to try their glasses on before buying.

An online eyeglass retailer specializing in glasses for women has shuttered after 16 months in business, in part because the company’s home try-on option proved too costly. “Women want to try frames on before purchasing, but it’s an expensive marketing program to ship frames back and forth,” explained an executive of Rivet & Sway, which started up with considerable fanfare and $2 million in crowd-funding.

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Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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