Venture capital firm makes a big bet on a different business model.

A venture capital firm has poured $49 million into, an online eyewear company based in Germany, to expand into new international markets, TechCrunch reports. The article explains how Brillen has built its business differently from other disruptive online companies, primarily focusing on selling progressive lenses and working with a network of independent and local opticians – as opposed to trying to put them out of business. In addition to developing the frames, Brillen also provides all the billing and customer management services for each buyer.

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