First DVF Glass frames go on sale this week.

Leslie Muller, design VP at Marchon, thinks that the high-chic frames designed for the company by Diane Von Furstenberg will revolutionize the market in several ways – not least, by making the product appealing to women. DVF designs, ranging from a ladylike cat-eye frame to a futuristic, ’80s-style opalescent aviator, go on sale this week, beating out whatever Luxottica has in mind for the emerging field.

Read more and see images at Beta Beat


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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