Co-founder Neil Blumenthal is on the lookout for cities with creative classes.

Warby Parker has opened its first international store in Toronto, Canada, Bloomberg reports. Co-founder Neil Blumenthal appears in the video report at the link below and explained why his company chose Toronto for its first store beyond U.S. borders.

“We’re very much a New York-based brand, and we found a ton of similarities between New York and Toronto in terms of [them being] densely populated, cosmopolitan, cultured, diverse cities,” he says. “We’re a brand that flourishes when there’s a large creative community, and we found that here in Toronto. Not to mention that we have a handful of Toronto employees in our New York office.”

In the rest of the 5-minute, 23-second video, Blumenthal discusses Warby Parker’s business model and how it came to achieve the success it has since launching in 2010.

Hear more at Bloomberg

 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


INVISIONMAG ON INSTAGRAM

Promoted Headlines