Plenty of things you can do to reach both parents and kids.

Writing for the Daily Optician, Sarah Wachal of Cherry Optical in Green Bay, WI compiled a list of back-to-school promotion and activity ideas that ECPs might consider adopting for their stores. Among her notable ideas: raffling off a backpack stuffed with school supplies, as well as offering a free pair of sunglasses to teens who purchase a year’s supply of contact lenses. She also recommends partnering with local businesses who sell back-to-school supplies and apparel so they can help spread the word about your deals.

Read more at the Daily Optician


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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