They are looking for variety, confirms survey.
Forty percent of online eyeglass purchasers are so-called “millennials,” according to a new survey. But if you’re going to buy in your store, retailers need to remember that comfort, practicality and even price are less important to the young-uns than style. “Optical brands should consider allowing Generation Y to customize lenses in brand, color, fit and more,” says the report. “Retailers should have the latest designer brands on hand to appeal to the millennial consumer.” Interesting side note: Only 16 percent of millennials shop at an optometrist for eyewear, just slightly more than buy at Walmart.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.