While e-commerce is the company’s mainstay, instore sales have been brisk.

Online eyewear king Warby Parker is touting the sale of its millionth pair of eyeglasses since 2010 – and half of them were sold in the past year. While e-commerce accounts for most of WP’s sales, a company exec says he’s been “blown away” by the action at the company’s five freestanding shops. Co-CEO Dave Gilboa also notes that the frames’ low cost helps purchasers “think of them as a fashion accessory, and we have seen that…a growing percentage of our customers are buying multiple pairs.” And, “multiple” can be 20 to 30 per year.

Read more and see images at Bustle | Refinery


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