She spoke with Sheila Haile of Cohen’s Fashion Optical.
INVISION Editor-in-Chief Dee Carroll recently sat down with Sheila Haile, chief marketing officer for Cohen’s Fashion Optical, for a Facebook Live interview on the brand’s page to discuss eyewear trends and how consumers can get the most out of their eyewear buying experience.
Carroll said it's important for consumers to build a relationship with the right ECP.
"You need to have someone that you trust, that you can have an open dialogue with," she said. "Someone that can say, 'I see what you're going for here. Let me see what I have that looks like that. But also, have you thought about this?'"
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Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.