Tom Ford picks rising stars for his news ads.

The upcoming ad campaign for his eyewear line underscores fashion titan and film director Tom Ford’s eye for young talent. Front and center is the 20-year old son of Arnold Schwarzenegger and Maria Shriver. Young Patrick does not actually wear glasses in the ads, but Sports Illustrated model Gigi Hadad does, as he looks on. The kid may not be old enough to drink, but he sure can smolder.

Read more and see images at E!