It now has 39 stores.

Eyewear retailer SEE — Selective Eyewear Elements — is opening its first Pittsburgh location, and it's also planning stores in Memphis, TN, as well as Toronto.

With the Pittsburgh store, the chain now has 39 stores, including locations in New York City, Los Angeles, South Beach, Boston, San Francisco, Georgetown, Chicago, Nashville and Charleston.

“Pittsburgh has been on our radar for several years,” said founder Richard Golden. “We have a SEE in the Philadelphia area, and many people from Pittsburgh frequent that store as well as many of our other locations. Walnut Street represents the type of liveliness and mix of eclectic boutiques and restaurants that is perfect for our brand, and the Shadyside neighborhood is an excellent match for SEE.”

According to the release, SEE "produces an incredibly limited number of each frame, sometime only 2 per color for each city or store."

“It really is the closest thing to custom eyewear made just for you,” Golden said. “It is ideal for people who want a unique look that no one else will have, and we think that will really resonate with the Pittsburgh clientele.”

The stores in Memphis and Toronto are slated to open in the next few months, according to the release.

Read the full press release

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