This startup uses a direct-to-consumer model.

LOS ANGELES  Online lens replacement startup Lensabl has secured new funding. 

Terms of the deal were not disclosed. The funding was led by Amplify.LA and Luma Launch, along with angel investor JJ List, according to a press release.

INVISION Lensabl Boxes

Lensabl sells replacement lenses directly to consumers online starting at $77.

Lensabl launched its online prescription lens replacement service, which targets consumers directly, in late 2016. The site offers clear, tinted and transitional prescription lenses for eyeglasses and sunglasses.

Lenses start at $77, with shipping included.

The founders had started out selling frames in 2013 in a model not unlike that of online eyewear giant Warby Parker. But customers started requesting the ability to order frames with the proper prescription lenses, and they realized they'd happened upon an industry pain point.

Co-founder Andy Bilinsky previously said Lensabl was seeking to raise $1 million in its new funding round. In May 2016 the company raised $300,000 in seed funding.

Lensabl is experiencing 40 percent month over month growth, according to the release. In addition to its core offering, the site has recently started offering non-prescription sunglass lenses as well as blue-light blocking "computer" lenses, which help combat eye strain and headaches stemming from extended computer, TV and phone use.

"While the company does not sell frames, Lensabl does have near term plans to offer an online eye exam, giving consumers a one-stop online destination for all optical needs," according to the release.


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