Giovanni Zoppas will lead the JV.

A name has been chosen for the pending joint venture between Marcolin and LVMH.

The operation will be called Thelios, Fashion Network reports.

As INVISION reported on Oct. 20, Giovanni Zoppas has been appointed as Marcolin Group’s executive vice chairman in charge of licenses, international affairs, human resources, legal and institutional communication. Zoppas has also been nominated CEO of the joint venture.

"Thelios is the result of a common vision and approach to the industry," Zoppas told the Italian-language Milano Finanza Fashion.

Marcolin has stated that the joint venture "will, starting in 2018, design and manufacture eyewear for the Céline brand, with the aim of becoming, in the future, the preferred partner of LVMH in the eyewear business."

France-based luxury goods conglomerate LVMH will hold 10 percent of the Italy-based Marcolin.

LVMH and Marcolin will control, respectively, 51 percent and 49 percent of the share capital of the JV.

Read more at Fashion Network.

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