A new bill targets services offered by Opternative and other firms.

The battle over online eye exams has spread to Kentucky.

A proposal to limit such exams is making its way through Kentucky's legislature, the Associated Press reports.

If the law is passed, will require patients to interact with an eye doctor in real time. And it will prohibit prescriptions for patients who haven't, at some point in the past two years, had an in-the-flesh eye exam, according to AP. 

The bill targets services provided by Opternative, Simple Contacts and other companies that offer mobile eye exams via smartphone app. Several states have already passed legislation regulating such services.

"There are no standards or required safeguards for citizens of Kentucky as they receive prescriptions through these applications," said Ben Gaddie, former president of the Kentucky Optometric Association, according to AP.

But Peter Horkan of Opternative said the measure will "put so much red tape on the telehealth platform that it will shut down all of the companies that participate in Kentucky," WEKU-FM reports.

Read more at the Associated Press

 
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