The first one opens this year.
SPRINGFIELD, MO – Luxottica Group's Sunglass Hut will open in approximately 160 Bass Pro Shops and Cabela’s locations across the U.S.
The first new shop-in-shop experiences will open in May 2018 with the full roll-out expected to be completed by the third quarter of 2018, according to a press release.
Sunglass Hut will be the exclusive seller of sunglasses at all Bass Pro Shops and Cabela’s locations. Bass Pro Shops acquired Cabela’s in 2017.
Customers "will continue to enjoy a seamless experience featuring an expanded selection of their favorite sunglass brands including Ray-Ban, Oakley, Maui Jim and Costa, both in stores and online at basspro.com and cabelas.com," according to the release.
The brands first partnered in May 2015 with the opening of Bass Pro Shops at the Pyramid in Memphis, TN. The location has a Sunglass Hut shop-in-shop.
As part of the new partnership, Sunglass Hut will join Bass Pro Shops and Cabela’s in advancing conservation through a donation to Johnny Morris’ Wonders of Wildlife National Museum and Aquarium in Springfield, MO.