The startup was struggling to turn a profit.
Startup company Ellison Eyewear recently made an appearance on CNBC reality show "The Profit."
According to a description of the episode, the Chicago-based company is impressive for its high-end sunglasses, "but is struggling to turn a profit."
As it turns out, "Their CEO has trouble moving beyond a personal tragedy, and it’s affected every aspect of the business, leaving the company with no structure or vision."
Ellison, founded by Aristotle Loumis, describes itself as "the only American eyewear brand selling premium, handmade Greek frames."
The show stars Marcus Lemonis, chairman and CEO of Camping World, who tries to turn companies around, "offering cash for a piece of the business and a percentage of the profits."
Watch the episode here.