It’s called Westend.

An eyewear retailer based in Columbus, OH, has released an eyewear collection named for neighborhoods in its hometown.

The frame line from DiscountGlasses.com is called Westend, the Columbus Dispatch reports. Pieces within the collection have names such as Grandview Heights, Victiorian Village, Kennybrook Bluff and Taylor Station.

Designs included "wire, round, two-toned and pastel-colored frames," according to the Dispatch.

"We wanted to elevate Columbus and put it on people’s radars," said Elise Buchholz, head buyer for the company.

So far, 15 design and color choices have been released, and more are planned, the Dispatch reports. The line is available nationally but has been particularly popular in Ohio.

The company's website currently lists the glasses starting at $48.97, including "frame and Single Vision Standard Package."

Dr. Peter Clarkson, and optometrist in Columbus, launched DiscountGlasses.com parent AC Lens in 1995.

Read more at the Columbus Dispatch

INVISION westend

Grandview Heights is part of the Westend collection from DiscountGlasses.com.

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