In this episode of our new INVISION Live! podcast series, Dee Carroll chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.
Catch an excerpt of the podcast here -- it's just over a minute long -- with Keating explaining how higher buy-ins make bringing in certain brands difficult. By picking unique styles at the right price points, he says, you can effectively and cost-efficiently build a stronger inventory.
Or catch the full episode below.
FULL PODCAST: INVISION LIVE! WITH DEE CARROLL (FEAT. GUEST DR. SCOTT KEATING)