What’s in a name?

Chinese retailers are finding that brands with Western-sounding names are a hit with upwardly mobile – and newly affluent – consumers. One company may have gone a step or two too far, however, with a line of trendy sunglasses called Helen Keller. "You see the world, the world sees you," is the advertising tagline.

Read more at Straits Times


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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