Its frames 'embrace the diversity of every face.'

NEW YORK -- King Children, a new eyewear brand that "creates custom frames to embrace the diversity of every face," has launched after raising $2 million in funding.

Users can design frames with their desired colors, shapes and lenses for just $125, according to a press release. Investors include Great Oaks VC, RBC Venture Partners, Gen Z Capital and Casper co-founder Neil Parikh.Auburn

Available for download on iPhone X, iPhone XS, iPhone XS Max and iPhone XR, the King Children app uses Apple’s latest technologies, including Depth Control, to do 3D face scans.

According to the company's release: "Within the hyper-realistic virtual try-on experience, personalizations include size of frame, lens height, lens width, nose bridge, frame wrap, nose pad position, temple length and pantoscopic tilt. Shoppers can then choose between sun (UVA / UVB protection + polarization) or prescription and add a personal touch with an inscription up to 10 characters, all at no extra cost. An option to add Blue Block lenses is only an additional $30, which blocks out 98% of blue light. From there, glasses, which are extra-durable, scratch-resistant and anti-reflective, will be 3D printed and delivered in as little as two weeks."

“Today’s one-size-fits-all approach overlooks millions of different facial features and structures representative of our world today. At King Children, we embody the values of diversity, inclusivity, creativity and self-expression — a culture that embraces our community and our infinite differences,” says Sahir Zaveri, co-founder and CEO. “With King Children, we treat all faces equally. Every pair of frames created is the only one that exists.”

Co-founder and Chief Technology Officer Dave Lee said: “Our in-app experience harnesses technology beyond today’s norm in commerce, ensuring accuracy during 3D scanning and giving shoppers the capability to purchase and receive their designs right then and there. We wanted to create something for the modern shopper that is as simple as using a filter on social media, and delivers every piece of customization and quality they’ve been craving for a truly collaborative design process.”

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