But the end is near, says Fortune magazine.

The popularity of the “hipster” style – think beards, trucker hats, thick horn rims and Pabst Blue Ribbon – has helped push sales of eyeglasses to their highest level in 15 years, according to a French market-research outfit. But Fortune magazine is predicting an imminent end to the bubble. “Get out while you can,” the magazine advises investors. “And ditch the beard.”

Read more and see images at Fortune