Edward Beiner is guided by a jeweler’s aesthetic.

When Edward Beiner decided to open his first eyewear shop in South Miami in 1981, he was guided by the aesthetics of his father, a jeweler in Brazil. The optical industry “lacked … finesse,” says Beiner. “Back then, eyeglasses were treated as a cheap commodity; people bought them because they were a medical device … I went out of my way to find better ways to package and deliver eyeglasses in a more luxurious way. I served food and coffee. There were trunk shows and that was basically unknown in the industry.” With a dozen stores in the region now, Beiner continues to push the envelope in luxury merchandising. Recently, he added what he calls “Ottica Su Misura” – custom optic – services at his Worth Avenue shop in Palm Beach. Staff designers, who rotate in and out of Beiner’s other stores for consultations as well – work with customers by appointment to create one-of-a-kind frames: “Jewelry for your face,” he calls it.

Read more and see images at Palm Beach Daily News | Miami Racked

 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


INVISIONMAG ON INSTAGRAM

Promoted Headlines