Company calls the partnership “a new way forward.”

With Luxottica making global headlines last week with its deal to design, develop and distribute Google Glass eyewear under its Oakley and Ray-Ban brands, Forbes takes an admiring look at the world’s largest eyewear maker and portrays a nearly invincible $10 billion international powerhouse that designs, manufactures, wholesales and retails 13 different brands around the world. “Luxottica understands how to build, distribute and sell great products that their clients and consumers love,” acknowledged the Google folks in a statement. Said Luxottica: “We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry.” The announcement is said to be Google’s biggest effort yet to make Glass attractive and available to mainstream consumers as it prepares to sell it more widely later this year. In January, Google announced that it would partner with VSP, the nation’s biggest optical health insurance provider, to offer subsidized frames and prescription lenses for Glass.

Read more and see images at NY Times | Forbes

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