Ample news coverage accompanied an event in Minnesota.

Premium eyewear brand Scojo New York sent its biggest guns, sales VP John Nides and chief designer Dave Spencer, to St.Paul, MN, recently to personally supervise “eyewear makeovers” for three local residents. Those made over by the masters were selected from the readership of the local paper, which provided ample coverage of the event and its three hometown participants.

Read more and see images at St. Paul Pioneer Press