Promise of an end to eyeglasses briefly lit up the news cycle.

That “bionic” lens that lit up the weekend news cycle, with reports in Time and on CBS News of the Canadian inventor who promised an end to eyeglasses, is now being slammed by medical professionals and others as “suspect” at best and, at worst, “the latest version of the old Ponce de Leon scam.” A writer for the Daily Beast says the lenses are “the Brad and Kim and Kanye of healthcare, living outside of reality to mildly entertain and distract everyone.”

Read more and see images at Time | Quartz | The Daily Beast

 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


INVISIONMAG ON INSTAGRAM

Promoted Headlines