Makeup and accessories are also adopting the look.

While super-shiny reflective sunglasses are touted as the eyewear trend of the summer, matte finishes are reportedly gaining some ground among the smart set. In addition to matte makeup and handbags, eyewear companies “from Urban Outfitters to Ray-Bans are sporting matte shades in spring and summer fashion collections,” says Haute Living. “A favorite is the Original Wayfarer Matte sunglasses from Ray-Ban in light blue. It adds a cute brightness to an outfit and it is always the tiniest touches that make the most difference.”

Read more and see images at Haute Living