The little guys have to band together. With large corporations relying increasingly on big data and analytics, Zoe Baird, CEO and president of the Markle...
T.J. Eaton and Rich Amundson raised $236,000 on Kickstarter for their subscription sunwear service. Think Dollar Shave Club, but for sunglasses. So far, T.J. Eaton...
The message doesn’t focus on the product. Some of the most effective marketing concepts are the ones that say more about the product by saying...
(Press Release) BRIDGEWATER, NJ — Global eye health company Bausch + Lomb announced that it has expanded its specialty lens business with the addition of...
(Press Release) NORWALK, CT – Independent Doctors of Optometric Care (IDOC), a practice development organization, has acquired PRIMA Eye Group, a consulting firm catering to...
(Press Release) TREVISO, ITALY – Rudy Project, recognized for its involvement in the cycling, triathlon and action sports, has announced an partnership with the Etixx...
(Press Release) New York, NY – French sunglasses brand Vuarnet has announced the appointment of JAM Collective as its PR agency of record for the...
(Press Release) BRIDGEWATER, NJ, AND KINGWOOD, TX – Global eye health company Bausch + Lomb on Monday announced a new partnership with Vision Source, a...
(Press Release) DALLAS – Essilor of America, a manufacturer of optical lenses, announced the winners of its Independent Distribution Division (IDD) Annual Laboratory Awards last...
Elvis Presley shakes hands with Richard Nixon, while wearing a pair of sunglasses created by John Cottam. SOURCE: Wikimedia Commons He claims the “King of Rock...
Here’s a possible add-on sale opportunity for eyewear shops thinking out of the box. When Jesse and Aiden learned that their German Shepherd had an eye...
This vector illustration of David Bowie highlights one of his most noted features: his variously colored eyes. Cath Vectorielle / Shutterstock.com It’s just an illusion. The...
(Press Release) DALLAS – Essilor of America, a manufacturer of optical lenses, has announced the expansion of its range of Transitions lenses for most Essilor lens...
Mitchell Barkley, Vision Council’s new Liaison to the Eyewear and Accessories Division (Press Release) The Vision Council has announced Mitchell Barkley as the new Liaison to...
(Press Release) To kick off the new year, The Vision Council attended the Consumer Electronics Show (CES) in Las Vegas to educate consumers on the latest...
Who even figured this out? It’s called “CD Flipping Glasses,” and it recently became a wacky internet trend thanks to this video that surfaced on Buzzfeed....
The answer is yes … And no. No doubt, “smartphone optometry” is an emerging trend in the eyecare industry that is raising questions about how it...
Start by taking off the doctor’s coat — at least, metaphorically. Dr. Ron Rosa, a California optometrist, wrote a blog for health care website Healio in...
New smart eyewear was designed to look ordinary. During the 2016 Consumer Electronics Show in Las Vegas this week, Smart Optics unveiled a smart eyewear prototype...
Dawn Ruiz, Kenmark Product Development Manager (Press Release) LOUISVILLE, KY – Eyewear designer and distributor Kenmark has announced the promotion of Dawn Ruiz to product development...
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