(Press Release) Legacie, the Luxury House of B. Robinson, and ClearVision Optical have announced a partnership for the domestic distribution of the Revo brand to the optical channel.
The strategic alliance has been formed to expand the offering of Revo within the U.S. domestic optical market. ClearVision will begin full distribution by January 1, 2016, with a launch preview at Vision Expo West 2015. Legacie will facilitate the transition by servicing select key domestic partners.
“One of our strategic goals is to offer a world class sunglass brand to our brand portfolio, and Revo is the perfect fit for our organization,” says Peter Friedfeld, ClearVision executive vice president.
“The brand has a great history within our industry, and as the original performance lens, it is a true authentic sunglass brand. The Revo collection, combined with our expertise in staying ahead of the trend to provide innovative, advanced products, is pivotal in the continuation of delivering superior, high performance sunwear that speaks to today’s consumers. We’re very excited to branch into this arena.”
Offering the most technologically advanced lenses in the industry, the Revo brand aligns with ClearVision’s overall corporate strategy of offering innovative, advanced collections to its customer base. The company currently distributes several collections that utilize the latest in technology and materials in terms of design, development and marketing.
B. Robinson/Legacie and ClearVision have a long history of strategic partnerships. “The Robinson and Friedfeld families have been friends and business partners for over 30 years, and this is the next phase of our two companies working together,” says Cliff Robinson, co-president B. Robinson/Legacie.
“I am thrilled to have ClearVision join our global Revo family and I can’t think of a better partner to help us offer Revo to the larger optical community in the USA. ClearVision’s existing penetration and expertise in the optical channel, combined with an established distribution network, makes them a natural fit for effectively reaching a wider audience for the Revo brand.”