Essilor of America, the nation’s leading manufacturer of optical lenses, is introducing consumers to the benefits of progressive lenses and the innovative technology behind Varilux progressive lenses through the launch of a national advertising campaign.

The ads show how blurry vision can interrupt common, everyday activities such as viewing a menu at a restaurant and offers Varilux lenses as the #1 progressive lens solution and the only line of progressive lenses featuring lenses designed with W.A.V.E. Technology: Wavefront Advanced Vision Enhancement™ that identifies and removes lens high order aberrations, resulting in sharper visual performance.

“Through the Varilux campaign, we want patients to understand that they don’t have to compromise when it comes to their vision,” said Lauri Crawford, senior vice president of marketing, Essilor of America. 

“Patients need to know they have options, and there is a progressive lens available to help them see more clearly. With this campaign, we’re also looking forward to bringing excitement and awareness to the Varilux brand. As we’ve seen with Crizal and Xperio UV lenses, these consumer initiatives bring value to ECPs by raising patient knowledge of the importance of healthy, clear vision and increasing foot traffic into their practices.”

Through June, the ads will air on television and radio as part of the Power of 3 Event, which drives patients to their independent ECPs through a consumer incentive program aligned with the purchase of the most premium innovations in lens technology available today: Varilux progressive lenses, Crizal No-Glare lenses and Essilor Transitions Adaptive lenses. 

Starting in the third quarter of 2014, Essilor will continue the Varilux ad campaign and expand it to include television, radio, online and print media as a stand-alone initiative to further drive awareness of the brand.


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