(Press Release) NEW YORK, NY – Geoffrey Beene LLC has signed a multi-year renewal of its licensing agreement with Tura Inc. for men’s and women’s ophthalmic eyewear and ophthalmic sunglasses, under the Geoffrey Beene label. Tura has expanded the 2016-2017 Geoffrey Beene collection by adding new plastic and titanium materials, a broader color range and several new designs within the Geoffrey Beene XL program.

“Tura continues to be an important partner for the Geoffrey Beene brand. With Tura’s innovation, sourcing and retail relationships, we are confident that Tura will continue to bring in innovation and value to the Beene collection. Geoffrey Beene will continue to attain a larger footprint in the eyewear space,” says Tom Hutton, president and CEO of Geoffrey Beene.

The 2016 Geoffrey Beene collection features the Geoffrey Beene XL series, which is crafted for larger men and offers wider bridges, longer temples and a wider head fit.

“There’s an unmet need in the market for updated and stylish men’s eyewear designed to fit larger head sizes. The collection features gradient acetate materials, two-tone metal plating and a modern color palette in a range of modern classic styles,” says Tura President and CEO Scott Sennett.


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