(Press Release) Budri, an Italian inlay company with more than 50 years of experience working fine marbles and semi-precious stones, will launch its ultra-lightweight marble eyewear collection on the international market this September.
Budri eyewear is the culmination of a project first launched in 2011, which was then suspended for two years as a result of the earthquake that struck Mirandola in 2012. The idea was developed thanks to extensive research that enabled the in-house development of a specific production technology which combines the company’s workmanship with the design acumen of Valerio Cometti, as well as the expertise of some of the biggest names in the eyewear industry.
“Our passion stems from reverence for the rare, precious material that we are privileged to work,” says CEO Gianmarco Budri. “For us, beauty is the driver of all our business decisions and there are no barriers or preconceived notions hindering the expressive capacity and production potential of marble. It was precisely with this spirit that we developed the Budri Eyewear project.”
“A project that started out almost as a joke became a provocation, a challenge for us,” Budri adds. “Today we can present a unique eyewear model, fashioned from marble, onyx or semi-precious stone using a patented production technique that makes it ultra-lightweight. Each piece is absolutely exclusive and bespoke, characteristics deriving from the unique slab from which the glasses are crafted.”
“Conceptually, the idea of taking such a solid, heavy, rigid material and making it plastic, lightweight and almost fluid, was for me simply irresistible from the moment Gianmarco Budri involved us in the project,” says Valerio Cometti. “The extremely rigid nature of the material meant that the design stage required an incredibly high level of precision, far greater than ever seen before in the field of eyewear.”
The Budri eyewear collection – consisting of men’s and women’s glasses and sunglasses – will be launched on the international market in September and become available in stores from December.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.