(Press Release) PLEASANTON, CA – CooperVision Inc. has announced the introduction of Biofinity Energys contact lenses, which were specifically created for digital device users. Combining a moisture-retaining material and a smooth, naturally wettable surface intended to provide comfort, the patent-pending contact lenses are being rolled out in the U.S. on a phased basis beginning in July, and will enter select European markets later this year.
Seven in 10 adults experience discomfort that comes with long hours of digital device use, yet the widespread condition is often dismissed as “normal” by a population that has become accustomed to a digital lifestyle. Discomfort is most commonly felt after two or more hours in front of a digital screen, characterized by tiredness, dryness and redness. Extended exposure to bright light, screen glare and longer periods of device use can contribute to the issue. This type of use can also create varying degrees of physical discomfort and may also contribute to productivity loss, sluggishness and stress.
More than a third of millennials spend nine or more hours each day on digital devices. Not surprisingly, 68 percent to 88 percent of millennials report eye tiredness and dryness symptoms. More information is available at FightEyeFatigue.com.
Two elements are at the heart of the lens’ performance and optimization for digital device users:
Digital Zone Optics lens design, which integrates multiple front-surface aspheric curves across the entire optical zone. This simulates what’s known as positive power in the center of the lens, helping reduce strain on the eyes’ ciliary muscle as a person moves their gaze from on-screen to off-screen and back with less effort.
Aquaform Technology, which attracts and binds water throughout the lens material to retain moisture even during times of reduced blinking, which is common with device use. This helps alleviate dry eyes, providing hydration, breathability and softness.
The lenses also incorporate a smooth, naturally wettable surface design with a special rounded edge. This reduces interaction between the lens and the inside of the eyelids, improving wearing comfort.
“With the reliance on smartphones, tablets, laptops, in-car displays and more every day, we know that trying to change people’s behaviors — essentially asking them to scale back their device use or change how they interact with screens — has limited value. CooperVision committed itself to finding a better solution – one that could make a meaningful difference in people’s everyday lives,” says Dr. Gary Orsborn, VP of global professional and clinical affairs for CooperVision. “As a contact lens specifically designed for millions of digital device users, Biofinity Energys paves the way for meeting their demanding needs in a wholly new manner. Our research and development team broke new ground, discovering a way to address both optical and comfort aspects in a contact lens created to be worn throughout the day.”
More than 90 percent of adults use digital devices more than two hours a day, and nearly 60 percent of adults use digital devices for greater than five hours per day. One study conducted at Indiana University found that greater than 75 percent of individuals using such devices report eye tiredness and dryness at least once per week or more, and 35 percent once per day or more.
Despite the high usage, 90 percent of people do not talk with their eyecare practitioner about their interaction with digital devices, according to a study by The Vision Council. Since symptoms relating to device use have not historically been addressed in patients’ annual eye exams, the problem unfortunately has been considered an inescapable part of modern life.
“There’s no reason for eye tiredness and dryness to be the ‘new normal’ for the millions of contact lens wearers who are looking at screens throughout the day,” continued Dr. Orsborn. “We’re going to be working in close partnership with eyecare practitioners to raise awareness among patients about the effects of digital device use, as well as through outreach to the consumer electronics industry. CooperVision’s purpose is to help improve the way people see each day, and there’s more opportunity than ever before to help so many individuals lead a better life while still enjoying their digital devices.”
Biofinity Energys lenses are designed to be replaced monthly and require similar care and handling as other soft contact lenses to ensure a healthier wearing experience. Consumers should consult with their eyecare professional before wearing this or any other lens.
For more information, please visit CooperVision.com.
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