(Press Release) BRIDGEWATER, NJ – Bausch + Lomb, a global eye health company, announced that its 2015 interactive experience, encouraging South by Southwest (SXSW) Film + Interactive Festival attendees to "Get Their Blink On," was honored with a Gold SABRE Award for “Consumer Health Campaign of the Year.”
The Bausch + Lomb ULTRA Lens Lounge, featured at the festival, encouraged lens-wearing millennials to visit their eyecare professional and discuss how their screen-reliant lifestyle may be negatively impacting their vision, while offering a free one-month trial of Bausch + Lomb ULTRA contact lenses.
“While not a traditional venue for an eye health company, the annual SXSW Festival was the perfect event to reach our core millennial audience, who may be experiencing the negative effects of hours in front of the screen,” says Guy Guglielmino, vice president of marketing, U.S. Vision Care, Bausch + Lomb. “We are honored to receive this award and remain committed to developing campaigns that give patients the tools they need to have an informed conversation with eye care professionals about their contact lenses.”
Visitors to the Bausch + Lomb ULTRA Lens Lounge were also invited to share their experience on their social media channels using the campaign’s official hashtag #ULTRAUpgrade. Cali Lewis, host of GeekBeat.TV and tech influencer, produced a series of webisodes highlighting Bausch + Lomb ULTRA contact lenses while sharing her personal experience in switching to the lenses.
The annual North American SABRE awards, created by the public relations trade journal The Holmes Report, recognizes achievement in branding reputation and engagement. The Zeno Group, Bausch + Lomb’s public relations agency, led the planning and execution of the campaign.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.
INVISIONMAG ON INSTAGRAM
The Latest Orbit Headlines
- 255K Signatures Collected in Effort to Allow Eyecare at Wal-Mart, Other Stores
- Eyewear Startup Lands Investor for 'Futuristic' Modular Collection
- Eye Doctors Receive $236M in Industry Payments
- Collection of Presidential Eyeglasses Brings $31K at Auction
- Eye Health Firm Raises $15M for Alzheimer's Test