The event is an independent eyewear show.
(Press Release) LOFT NYC, an independent eyewear show, will expand to a second floor in the spring.
The event will run from March 30 through April 2 at the Hudson Mercantile event space at the corner of Tenth and West 36th in New York City.
LOFT Eyewear Shows are held annually in New York City and Las Vegas.
Founder Richard Mewha said: "Since we started this event back in 2000 with just a couple of independent brands, it has evolved each year into something really special. As we grew, the independent eyewear movement also grew and we have been at the forefront of showcasing the most cutting edge eyewear designers from across the globe."
The debut "LOFT Gallery" floor will introduce new independent brands to the event, including designers who use innovative materials such as marble, acrylic, buffalo horn, wood and carbon fiber.
Mewha continued: "We were very interested in expanding the event only if we could attract designers that are using different methods and implementing new ideas and technology into their collections. We want our event to highlight the points of difference in our eyewear design to that of the mainstream."
After the success of the Las Vegas event last September, many independent designers were interested in joining the LOFT NYC event but space limitations on the existing floor prevented such an expansion in the past.
Louis Fullagar, marketing director of LOFT Eyewear Shows, said: "We are very confident that we have the right mix of innovation, fashion, style and design in the group of independent companies showing this year. Visitors will have the unique opportunity to meet their favorite eyewear designers and gather in-depth knowledge of the eyewear they sell in their stores every day."
The LOFT NYC event runs an extra day (Thursday) to accommodate buyers and staff who have appointments elsewhere over the weekend. The event is catered and will be adding a café on the new gallery floor.
A full designer list is available at www.lofteyewearshow.com.