It "exhibited our core brand values."

(Press Release) Silhouette Eyewear, which produces rimless eyeglasses, announced that it has received an award for the best stand over 25 square meters at 100% Optical 2017.

With three brands to showcase and a multitude of new collections, Silhouette’s main challenge was to create a space that could accommodate each of its brands — Silhouette, adidas Sport Eyewear and neubau — giving each of them equal weighting.

The stand was also designed to showcase Silhouette’s new shop-in-shop retail display units, a new program for the brand that marks a significant investment in terms of supporting its key retailers and optical professionals across the UK. The stand design also featured a showcase for the new Silhouette Atelier collection and its new designer collaboration sunglasses collection "Arthur Arbesser for Silhouette."

Silhouette worked closely with Iguana Group, a creative design and build agency, to devise its award-winning stand. A key feature of the award winning stand design was the installation of a simple yet effective bar in the middle of the stand that helped divide the space and act as a main focal point for drawing in and meeting customers.

Karen Parsons, head of marketing for Silhouette Eyewear, said, “We are delighted to have received this award and feel that we successfully managed to craft a space that was warm, accommodating and effectively exhibited our core brand values."

Parsons added: "Our dedication to creating a fantastic space which appealed to each of our brand’s customers was reflected in the sales successes that Silhouette enjoyed over the show weekend."

As Europe’s fastest growing optical event, 100% Optical it welcomes optical professionals from across the globe and is a must-attend show for brands wanting to debut new ranges and launches, with over 7,500 international visitors and more than 200 exhibitors in attendance annually.INVISION SilhouetteStand


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