The website has a new look and enhanced features.
According to a press release: "The new rebrand delivers ease of use, strong integration of social media and a modernized approach to providing relevant content to eyewear enthusiasts and newcomers alike. The Tura website overhaul is a reflection of the brand’s rich and extensive history of high fashion design, conveyed through the visual power of their current brand portfolio."
For eyewear lovers, the website now includes detailed coverage of Tura’s 80-year history, including a scrolling timeline from the 1930s to the present and a "deep dive into all of the materials and components of each of the brand’s products."
Tura noted that trade customers are the focus of the site. But the site "also acknowledges the importance of appealing to consumers" through elements such as campaign imagery, videos and product releases.
An art search and filter system has been implemented to allow both business and consumer visitors to locate frames in a variety of ways: brand, gender, color, size, shape, materials, construction and fit. The site also includes a “Find Your Fit” function allowing users to select their face shape, size and preferences to find the most suitable eyewear shape.
Additional key features include the ability to bookmark favorite frames for easy reordering, real-time order status updates and order tracking.
To learn more, visit www.tura.com.
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