(PRESS RELEASE) Ray-Ban has announced a pioneering new full-metal collection called "Blaze".

Blaze introduces an innovative flat lens-over-frame construction that revamps iconic Ray-Ban shapes for a clean-cut perspective. Designed for "confident individuals who are not afraid to break the rules" according to Ray-Ban press materials, this eye-catching new lens construction redefines some of the brand's classic styles. Blaze is being featured on iconic Ray-Ban styles including the Round, Clubmaster, Shooter and a provocative new feminine cat-eye shape.

Flaunting dark mirror shades in contemporary colors, this all-new flat shield lens construction redefines the unmistakable shape of the original Shooter for style hunters who are looking for a twist. Close on its heels, the evolution of history’s most defining shape – Round – also takes a sharp slant. Reimagining the bold profile of the original Clubmaster through the same new construction, Ray-Ban takes it up a notch by adding textural contrasts to highlight the sophistication of another timeless icon. Making sure that all bases are covered, a new cat eye shape explores the seductive power of sharp urban style with a luminous edge.

The Blaze collection is currently available on Ray-Ban.com for $175 to $195.

Styles in the Ray-Ban Blaze collection.

This story is tagged under:
 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


INVISIONMAG ON INSTAGRAM

Promoted Headlines