The awards honor effective marketing efforts.
(Press Release) Pearle Vision has been awarded the Bronze Effie in the Health Care Services category for the 2016 campaign “Can Thinking Small Win Big?”
The award is the brand's second such honor in the last two years. In 2015, the brand won a Silver Effie in the same category.
The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the U.S. and Canada.
After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.
The "Can Thinking Small Pay-Off Big Time?" submission showcases the brands’ heritage of providing genuine neighborhood eye care, and resulted in hitting or exceeding sales and eye exam goals.
Doug Zarkin, Pearle Vision vice president of marketing, said, “Consecutive wins in the Health Care Service category is another exciting milestone to celebrate on the journey we began five years ago towards becoming the preeminent franchise optical healthcare brand.”
Agency partners for this campaign included Energy BBDO and OMD.
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