The campaign went viral — again.

(PRESS RELEASE) National Sunglasses Day 2017 – The Vision Council’s fourth annual campaign to promote the importance of sunwear – went viral yet again with more than 644 million broadcast, online and social media impressions and counting, already surpassing last year’s record of 586 million-plus impressions. Additionally, the official #NationalSunglassesDay hashtag was trending as No. 1 on Twitter throughout June 27. Keep reading for an overview of The Vision Council’s efforts and notable placements, thus far.INVISION JimmyKimmel

TV personality Jimmy Fallon celebrates National Sunglasses Day.

Broadcast Initiatives

For the first time ever, The Vision Council executed a series of broadcast interviews with Marie Claire senior fashion editor and “E! News” fashion correspondent Zanna Roberts Rassi, resulting in 30 TV and radio interviews with national outlets including “The Daily Buzz,” “,” “Hype Fashion,” “Let’s Talk America” and the “John & Heidi Show,” among many others, as well as a variety of regional outlets. The interviews focused on top-level National Sunglasses Day messaging, the importance of UV eye health and the top summer sunglass trends. The Vision Council is currently securing video files of these segments. In the meantime, please see below for a Facebook Live interview with Josh McBride of “The Daily Buzz.”

The Vision Council also executed two regional broadcast segments with Dr. Justin Bazan, O.D. and medical adviser, spreading similar messaging on “CT Style” and “Let’s Talk Live DC.” Please see below for Dr. Bazan’s interview with “CT Style.”

Additionally, based on continual pitching to broadcast outlets, National Sunglasses Day was mentioned in many other TV and radio segments, most notably on “The Tonight Show” starring Jimmy Fallon.

Blogger and Celebrity Partnerships

As part of her partnership with The Vision Council, Zanna Roberts Rassi published two Instagram posts promoting the National Sunglasses Day messaging and member product. The Vision Council also partnered with style influencer and TV personality Audrina Patridge for a sponsored celebrity Instagram, as well as multiple fashion and lifestyle bloggers for sponsored Instagram and blog posts.

Online Editorial Coverage

Based on continual pitching to online editorial outlets, National Sunglasses Day was covered on,,,, and, among many others.

Additional Social Media Coverage

Based on continual pitching to social media editors and influencers, National Sunglasses Day was covered on the social media pages of Marie Claire, ELLE, Who What Wear, “MTV” and “TODAY,” as well as many NFL accounts including the New York Giants, the New England Patriots, the Chicago Bears, the Dallas Cowboys, and many more.

The Vision Council is currently accumulating comprehensive impressions numbers and all placements mentioning National Sunglasses Day, which continue to come through, and will be sending a follow-up e-blast to the membership immediately following the July 4th holiday. Please direct any questions surrounding National Sunglasses Day and its initiatives to The Vision Council’s marketing & communications manager Lindsey Ruhe.


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