It also includes sales offices and a warehouse.
AGORDO/MEXICO CITY -- Blackfin has opened its first single-brand showroom in Mexico City.
The showroom arose through the partnership between Nicola Del Din and Mexico sales partner Moda y Vision Italiana, led by Italian entrepreneurs Giancarlo Quacquarelli and Federico Pasquetto, according to a press release. It is located in the Colonia Roma area, the cultural heart of the capital given a new lease of life following the tragic earthquake in 1985. Today, it is the neighborhood of artists, thinkers and professionals of every kind who add a bohemian, anti-conformist touch to traditional Mexican folklore.
"This multipurpose venue is a showroom where Mexico’s opticians will be able to find the entire Blackfin range,” said Del Din, CEO of Blackfin. "But it also aims to provide a place for showcasing our eyewear for end consumers, and telling them the story of our brand."
Giancarlo, CEO of Moda y Vision Italiana, said, "Besides managing distribution in the Mexican market, we firmly believe in the potential of this brand. As a result, we have decided to develop a full-fledged Blackfin retail channel to ensure the brand’s positioning in Mexico will be achieved quickly and precisely."
The showroom also includes sales offices and a warehouse, enabling more efficient product distribution throughout the Mexican area.
Blackfin stated in the release: "The commitment and vision of the Italo-Mexican team have also allowed us to include Blackfin in three major optician chains in Mexico, all with an end to increasing the brand’s presence in areas with a strong tourist vocation. With this goal in mind, a Blackfin mini-store has been opened inside Doce-18, an exclusive concept-house in San Miguel de Allende, the colonial city declared UNESCO heritage site which is a magnet for tourists who come to visit it from all over the world. In addition, the coming months are set to see Blackfin’s introduction in a top-flight Mexican optician chain with stores in the country’s main airports, as well as the direct opening of further shop-in-shops inside renowned Boutique Hotels."