She has 15 years of experience.

(Press Release) CARLSBAD, CA — SPY announces the promotion of Dana Leshyk to the role of director of product development.

Leshyk joined the SPY family in 2015 in the position of product development coordinator and quickly rose to become a significant member of the development team.INVISION SPY Dana Leshyk Photo low res

Throughout her tenure with SPY she has diligently worked to improve both the company’s R&D process and manufacturing capabilities, all in lockstep with the evolving needs of the brand’s consumer base and retail partners. Her 15 years of product development experience, stemming from work with mainstream and lifestyle brands in apparel, footwear and eyewear, help to make her a valuable part of SPY’s product team as it continues to pioneer optical innovation.

"Dana is a prime example of the positive changes that continue to take place at SPY and how our team is thriving," said Seth Hamot, CEO at SPY. "From conception to production, Dana has demonstrated her command of the intricacies of eyewear. In addition to her work strengthening SPY’s optical and sunglass portfolios, she has also refined the collaborative channels between all departments in relation to product design, making SPY a better brand and stronger company as a whole."

Leshyk will take on a larger role in enhancing the that SPY’s products and its award-winning Happy Lens are known for, in conjunction with implementing product development programs consistent with needs of SPY, its consumers and retail partners. A graduate of the Fashion Institute of Design & Merchandising in Los Angeles, Leshyk will now report directly to Hamot.

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