He'll oversee oversee brand-building.

(Press Release) DAYTONA BEACH, FL – Costa strengthens its global brand with the addition of TJ McMeniman in the role of vice president of marketing, reporting to Holly Rush, CEO.INVISION TJ McMeniman headshot

McMeniman will oversee all strategic brand-building on a global level, as well as channel development initiatives, including Optical. He and his team will be charged with fostering the loyalty of Costa’s core consumers while attracting new ones through its community-based approach and digital brand building efforts. McMeniman brings a diversified marketing and leadership background to Costa, including classic consumer goods marketing in his early days at KRAFT FOODS and grass roots efforts and cult branding with Sweet Baby Ray’s. Most recently, he led global brand strategy at BAUER Hockey.

“We are excited to have TJ join the team in such a critical role as we take the next steps in our growth journey,” said Rush. “His experience, passion and leadership style are a perfect match for Costa. He knows how to build a strategy that keeps our core consumers loyal while embracing new followers and at the same time, tap digital levers to create powerful connections for the brand.”

McMeniman began his role Aug. 28 and has relocated with his family to Daytona Beach, where he is based.

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